Top 5 Beauty Retail Apps on Android in South America Q2 2021

During Q2 2021, the top 5 beauty retail applications on the Android platform in South America demonstrated varying trends in downloads and active users. Here’s a closer look at their performance:

O Boticário from Grupo Boticário saw an impressive rise in weekly downloads, peaking at around 120K in the last week of May. Active users also increased steadily, reaching approximately 678K by the end of June.

Natura: Perfumes e Cosméticos, published by Natura &Co, experienced stable weekly downloads, fluctuating between 35K and 54K. Active users showed a slight increase, reaching about 316K in mid-June before settling at around 302K by the end of the quarter.

Beleza na Web: Cosméticos had a varied download trend, with peaks and troughs, hitting a high of 45K in mid-April. Active users hovered around 135K to 162K, with a noticeable dip in May.

Época Cosméticos & Perfumaria saw its highest downloads in late April at around 57K, though the numbers fluctuated throughout the quarter. Active users peaked at about 149K by the end of April but saw a decline to around 107K by the end of June.

Representante Eudora, another app from Grupo Boticário, maintained consistent weekly downloads, with numbers ranging from 6K to 8K. Active users remained relatively stable, averaging around 52K throughout the quarter.

These insights are based on Sensor Tower data. For more detailed analysis and further insights, visit Sensor Tower.